Learn 6 tactics to make your PLG solution easy for users to learn.
Learn strategies to successfully execute product-led growth at your startup.
Creating specific steps for two distinct personas — the USER and BUYER — is one of the most important fundamental changes in the Modern GTM vs. the old GTM for enterprise startups.
As you scale, the GTM team is responsible for every aspect of the USER/BUYER journey. Sales, Education, Marketing, Community and Product must work together. It's critical that the team meet once a week to assess your GTM efforts.
Ready to increase sales of your software? Get advice from a SaaS industry expert about setting sales goals, setting up your GTM funnel, tech stack, and more.
Learn about the best ways to build an OSS community and the main commercial business models to consider, with insights from Shay Banon of Elastic, Jonathan Ellis of DataStax, and more.
Learn a strategic framework to build your product’s self-serve experience for users to try before they buy.
Building a startup with the Modern GTM requires creating an organization that has a variety of skills and a high degree of teamwork.
Need help with the math of taking your SaaS product to market? This Modern GTM Planner includes a spreadsheet template that helps you calculate the costs of marketing, sales, and demand gen to meet your revenue goals.
The optimal GTM for an enterprise startup is vastly different than it was a decade ago. Founders must now embrace that the correct GTM begins at product strategy and demands that a founder function as an expert conductor of several major functions.
Sandhya Hegde, a B2B SaaS expert and investor, explains the three product-led growth modes and how to decide if PLG is the right strategy for your business.
Learn about Webflow's early days in this case study and how the company became a leader in the no-code space.
Once you have an understanding of your USER / BUYER journey, it’s time to develop your strategy for getting your product into the mix of solutions your USER is considering to solve their problem.
A SaaS marketing expert shares insights on ushering users to later funnel stages, the minimum viable sales collateral library, user product education emails, and more.
Enterprise software expert Sandhya Hegde explains how to choose the right bottom-up SaaS experience to let B2B customers try before they buy.
Use tutorials to drive awareness of your product. A tutorial must illustrate how your software takes something that is awful about your user's workflow and transforms it into something that works the way it should.
The ultimate guide to building awareness for enterprise software, including marketing tips, social media strategy, and conducting user interviews.
A SaaS expert shares best practices for getting target users to progress to the next stage of the GTM funnel, including recommended SaaS feature tiers and a GTM tech stack.
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