The third part of crafting your story for customers is demonstrating that your company is uniquely qualified to be the best solution for your customer’s problem. Learn how with examples, a worksheet, and more.
Why Buy Now? is the second question in the Unusual Customer Story Framework and is specific to where a customer is heading — their specific priorities, hair-on-fire issues, and alternatives.
“Why Buy Anything?” is the first question to answer in customer storytelling and can be thought of as a two-part formula for defining the “Big Problem”: start with why plus align on a shared view of impact.
In this video module, we use LinkedIn Sales Navigator, Evaboot, ZoomInfo, and Outreach to identify prospective design partners -- early customers who can help you achieve product-market fit.
Segment your Total Addressable Market (TAM) and build an outreach sequence structure to get feedback before you build, find your design partners, and secure those critical first customers.
This guide details the customer outreach process for Seed Stage enterprise software companies. Includes turnkey tips for landing meetings, slide deck suggestions, and email templates from serial entrepreneur Jyoti Bansal, Omnition, and more.
Defining your ICP can help you better identify customer needs, clarify priorities for your team, and pursue opportunities for expansion down the line
This customer storytelling framework leverages Command of the Message and Challenger Selling.
What should you ask ideal target users of an enterprise product? These suggested questions focus on the innovator's perspective on the market, how they currently operate, their ideal workflow, feedback on your product, the competition, and more.
A former SaaS marketing and sales leader from Okta, Citrix, and Microsoft shares the seven critical slides for a B2B customer presentation.
You don’t have a working beta of your product. You need to validate your value proposition with market feedback to create your first product road map. Here is where you need to engage with Innovators and no other market segment.
Jyoti Bansal — AppDynamics founder & Unusual Ventures Co-Founder — undertook a systematic process that helped him find initial customer prospects. His learnings helped him build one of the fastest-growing startups in Silicon Valley history.
