What is product market fit?
Product-market fit occurs when a company addresses a good market (large, monetizable) with a differentiated product (unique, compelling) that can satisfy a specific market segment’s needs.
Founder stories: Tech leaders on their paths to product-market fit
Unicorn startup leaders on reaching product-market fit
Product-market fit process
To reach product-market fit, founders should test these three parts of their company strategy:
The value hypothesis (the insight)
The implementation (the product)
The growth hypothesis (the go-to-market strategy)
The Unusual Ventures Field Guide is the place to start if you're starting a company. It has many examples, frameworks, and case studies that really help you apply it to the business you're trying to build. When we started Dopt, we literally had some of these guides pinned to our browser as we were going through some of the initial phases of the company.
Co-founder, Dopt
Unusual Field Guide:
Step by step to product-market fit
The Unusual Field Guide is a tactical resource with 100+ articles, case studies, interviews, and tools to support early-stage founders from insight to product-market fit.
To get started on your product-market fit journey, check out our guides on:
Startup Field Guide podcast:
Listen to founders‘ stories about reaching product-market fit
Sandhya Hegde (General Partner at Unusual) interviews world-class startup founders as they share stories, challenges, and uncommon insights from their own journey.
